Diet Coke Digital Correspondent

in partnership with the heart truth  

Categories: Content Marketing, Digital media

company: allidura communications

client: diet coke

role: digital correspondent

vision: to bring awareness to the heart truth campaign and the red dress collection fashion show
 

With the lead up to The Red Dress Collection Fashion Show, I was commissioned by Allidura Communications to be one of Diet Coke's Digital Correspondents. I developed and executed social media amplifications as well as curated original blog content weeks leading up to the fashion show. As a Digital Correspondent I attended the fashion show to live report via social media and write a wrap up review.